“Shyftr stands for Share Your Feeds Together. A feed, or RSS (really simple syndication), is a way for content providers to push news content, blogs, podcasts, photo streams, and other content directly to you as it becomes available. Think of RSS like web site updates that inform you once the content is published; when a content provider makes changes to a particular section or topic on their site, you will receive notification through Shyftr -- no matter what computer you're using. Thousands of your favorite sites, from blogs to news sources to gossip pages, already use RSS for updating overall site changes and topic-specific updates (like the "entertainment" page on your favorite news site).”