SecondAvatar.com - Enter a Virtual World Beauty Contest

Second Avatar has organised the biggest Miss World pageant for the Virtual World of SecondLife.
Contestants have placed their photographs in order to register for the Pageant. Their photographs gives you an insight into their Second Life.
With over 4000 snaps, these virtual beauties are a treat for sore eyes.
Rating/voting is open for public.
Look for SecondLife profiles, blogs, galleries and more. Users can also pay $0.50 to $10 a month and post ads on the web site. The winner of Miss World Pageant will win prize & fame.

"Register & Add your SecondLife Album. Use RSS feeds to show your Albums to Friends,Designers,Businesses or post it on your WebSite! Your SecondLife Album is rated, based on a number of parameters -
looks, moods, designer wear,pose and style."

First ever on-web Pageant for Avatars from a popular Virtual World of SecondLife. Can be a big hit if users that find Virtual World of SecondLife appealing, like it.

How is a user supposed to find this web site? How is this site trying to stand out from other web sites like it? How can they gain profits if they have to pay for the prizes? Is selling advertisement space the only profit?