Personera.com - Bringing The Online World Offline

There is no real reason why the offline and the online world should stand apart. In actuality, the social web implies that both dimensions are correlative.

That specially holds it own when we think of a service like Facebook, in which very few online interactions are not accompanied by a real physical proximity among members – that is, they lead to one, or they were caused by one. Twitter is entirely different, of course. But as far as Facebook goes, the lines between what happens online and what takes place offline are blurred at best.



It is entirely understandable, then, that services like Personera are released. In a nutshell, you can use it to have “your life in print” and create physical media which is based on the content and interactions that have taken place within the social network par excellence.

The first product that is made available by this company is a calendar that can have a specific theme, and compile the information which you like best such as upcoming birthdays, events, holidays and so on.

It is a simple service, granted, but I dare say that the best is yet to come. Having print products which are based on what goes online is becoming a new, clear trend. Books and notebooks made up of tweets, Twitter T-shirts, Facebook calendars… I just wonder what is in store.