Mog.com - Blogging to Be Heard

Mog (stands for "music blog") offers music lovers a place to blog and meet others who share their taste. Playlists from a person"s computer or iPod are downloaded onto the site to give a comprehensive listing of what they"re into at the moment.

"Our nifty little application, mog-o-matic, automatically builds you a web page that displays your music collection and real-time listening stats without you having to type it in. just listen to music on your computer or iPod and your MOG page always keeps score for your friends and the world to see."

A social network focussed solely on music will appeal to the burgeoning audience that shops for it online. Advertising can cater to specific tastes on each blog.

Is a site that amounts to showing off a CD collection online a strong enough idea to sustain the blogging at the core of the social network? Doesn"t it potentially duplicate sites which actually offer music?


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Launched: 2006
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Competitors: Last.fm, iLike.com, iJigg.com
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