Mockatoo.com - Post Your Collections Here!

Do you collect things or facts? This is the "sneak preview" version of a site that allows you to create, manage and share simple data collections (such as stamps, books, baseball statistics, whatever). My favorite find on the site was a collection of misheard song lyrics with their corrected version. Right now, the site is limited to text fields, but they intend to upgrade the site to allow relations between different collection tables and to search and export data. Their motto, "dead simple and no strings attached" seems true. The site is straightforward and very usable. The question is, "who is using it?"

"Mockatoo is an easy way to create, manage, share, publish your collections. Give it a try and start your collection right away. Dead simple and no strings attached."

Does this site hope to make money and how? There were no ads or fees.