iSporty.com - A Place for British Sportslovers to Gather

iSporty.com is a U.K.-based site that connects people based on their love of sports. Linked to related web channel iSporty TV, it has fansites, blogs, scrapbooks and photo sharing. There is also a place to post events using a calendar.

"iSporty makes it easier to find out whether the people we may know well in a sporting capacity, but know so little about in any other area, may have more things in common with us than just trying to kick us up in the air or reach the finishing line first. People that will widen our genuine friendship circle, people that may make good flatmates, partners, provide trusted services such as plumbing or electricians or simply be the right training buddy or opponent."

Centered in the U.K., it can establish itself in a local market and draw the attendant advertising revenue. Ties in nicely with their web channel iSporty TV.

Will it dominate the sports market in the U.K.?