Hypebeast.com - Street Culture News

Hypebeast.com gathers all the latest information in the ongoing culture of street wear at one site, so users can check out the different tendencies and latest products from the comfort of their house. At the home page you can check out the latest street wear garments, music, releases, interviews among others. Still if you’re looking for information on a particular aspect of the street wear you can browse through the different categories: design, lifestyle, interviews, and others and select that one that interests you, then you’ll get a vast selection of articles which consist of a picture and a brief comment; in which if you like you can make a deeper research by simply clicking on the “continue reading” link in order to get more information. But that’s not it as users can also research by making use of the search box or by browsing through the archives were information is categorized according to when it was posted. In addition readers may exchange ideas and interact with each other at the forums. Plus thy get the chance to create their blogs and share all sort of information.

“Started in January 2005, Hypebeast was an idea brought about from frustration in having to scour the net for hours on end in order to get the latest in street culture news. From that Hypebeast was born and since then has grown from a small internet blog into one of the best resources of information for the street culture boosting a large audience base and loyal fans Apart from daily news, Hypebeast also provides a platform for companies and designers to showcase their products through features and interviews. Each feature/interview reflects highly on the creative and innovative field that street culture has developed into. As a result, these feature/interviews provide background info behind some of the leading companies, but also act as a source of inspiration for the growing audience that are eager to be involved in the scene. Hypebeast continues to grow as it aims to concentrate and refine the quality of news, articles and features. Hypebeast is the first website to check for any street culture enthusiast and it hopes to continue so with the help of its loyal audience. Throughout 2007, the site’s team will continue improving the site to build an even stronger community and to improve its content. ”

The site has a great potential audience as internet users are mostly teens, and the site contains every cool item from snickers to T-shirts, etc gathered at one site.

Why will readers choose to visit this site where comments are done by people who are not professionals make comments, over the original addidas site (for example) were they can get the professional info, buy stuff, get prices, etc?