Home.zwinky.com In their own words
"A World of Fun"
Why Home.zwinky.com might be a killer
Virtual economies in virtual worlds prove that kids like to spend just as much as their parents. Zwinky already has over 9.5 million registered users with 4.6 million active users spending around an hour a day in Zwinktopia. The site is heavily advertised; it's got sponsorships and product tie ins, and the kids seem to love it.
Some questions about Home.zwinky.com
Will parents pooh-pooh the idea of their kids spending real money in their virtual world? Will the paid for Zbucks work out? The target audience seems a bit unclear, is it for kids, teenagers, or the college crowd?
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