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Forrester.com guides marketing executives, business strategists, and IT professionals to create a unified technology plan that gains business advantage. Forrester partners with customers to create business and technology strategies that meet short-term goals and position their company for long-term success.
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| In their own words | |||
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“Forrester Research, Inc. (Nasdaq: FORR) is an independent technology and market research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. For more than 24 years, Forrester has been making leaders successful every day through its proprietary research, consulting, events, and peer-to-peer executive programs.”
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| Why it might be a killer | |||
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It is a great site, which offers customers a wide range of useful services. Users are able to register for a free trail, and will get immediate free access to: a Forrester Web site tailored just for them, Select research reports, Newsletters featuring analyst insights on relevant topics, and audio and video content among others. The website is really appealing, organized in a simple way, which makes the site really easy to deal with.
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How are they planning to compete with so many other websites offering the same kind of services? Will they be able to attract more users?
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| Category: Social Networking | tags:
Marketing executives business strategists forrester
