community.marketwatch.com - Financial Site Gets Social

MarketWatchCommunity is the newly launched social site from Dow Jones owned financial site MarketWatch. The community site gives its members the chance to decide what news stories or stocks are particularly worth paying attention to. Its UI is similar to that of its parent site, but with a less rigid newspaper feel and plenty of 2.0 features to capture the attention of old and new users alike. The site offers readers an easy way to give feedback and comment on stories, as well as to share their fav stocks of the day. Other social staples include tags, ratings, friends, and the community controlled Hot Picks page. For recommendations and tips, members can solicit a friend request. They can also display their stock prowess by making picks, and measuring their accuracy.

"MarketWatch Community is a free service that lets you discover, organize and share MarketWatch stories with other readers"

The fact alone of MarketWatchcommunity's heritage guarantees user confidence. It has managed to carry on its parent site's gravity and prestige, while adding the right social features to build a fine web community. It looks promising.

Will MarketWatch readers take to the new MarketWatchCommunity? Will it interest them enough to join and participate?