Bolmol.com - Social Network with Friend Matching

Bolmol is a new social network that allows you to stay in touch with current friends and reach out and make new friends. You choose who you want to interact with and before you agree to become friends with someone you can check their profile and see how they are related to you through a friend tree. An interesting addition to BolMol is that you are able to define the things you like and don’t like and then BolMol uses its Matching Engine to find other people for you with similar interests. Other features of BolMol include mobile accessibility, a robust address book and calendar complete with reminders, and a variety of contests that enable you to win prizes for completing certain tasks.

“Bolmol takes social networking from web to mobile and is an online community designed to make your social life more active and stimulating. Bolmol's social network can help you maintain existing relationships with pictures, messages, songs and establish new ones by reaching out to people you've never met before.”

They seem to be doing a lot of things right to try and encourage more people to sign up, including prizes. This site could become a popular social network within certain circles.

How do they plan to further differentiate their offering with the zillions of other pre-established sites available? This site just doesn’t seem to be different enough to have a legitimate chance of making it.