BetUknow.co.uk - Let your Winnings Show

BetUknow is an Internet technology powerhouse set to provide English football supporters with a community-based prediction platform. BetUknow leverages the collaborative powers of the modern web to discover the true wisdom of crowds. They claim that the mass opinion is a powerful tool. The crowd can predict the outcome of any event better than a single professional. There is no real money here but Fantasy pounds and a free friendly competition between football supporters. Each user that signs up receives a virtual £1000 to place fantasy bets on real matches with live odds from real bookies. Once the user placed his bet he can then has access to everyone's picks in a simple graph. The user also enjoys a personal performance graph that demonstrates his wining and loosing throughout the season.

Naturally, they grant very high incentives to the competition winners in the form of Amazon UK vouchers. BetUknow focuses on the English Premier league, The Champions league, UEFA-Cup & Euro 2008.

"BetUknow is the place where football bettors join to share their knowledge of the Premiership and other continental competitions, such as the Champions League. BetUknow it is a totally free fantasy betting game, with over 1000 British Pounds in real monthly prizes, directly from Amazon UK. So far so good, but BetUknow is more than just a game. It is a home for a growing network of bettors. A community, if you'd like."

They reveal what the sport books can't allow - what is everyone's thinking. This important piece of information is aggregated according to all of the user's prediction and demonstrates the crowd opinions. So far there is no other application like this and surely they're on to something.

Do they really give prizes to the winners? What's their business model? There are no ads on the site.