Zootoo connects pet lovers to share useful information about pet services and products while helping pet shelters and rescue groups in the process. At Zootoo, every click helps a pet and every pet lover has a voice. Zootoo embraces all animals and the people who care for them every day. Zootoo was founded by pet lovers like you in response to the massive pet food recall in 2007. The primary goal is to allow people to make the most informed decisions for their pets using information provided by real pet lovers like them. As a "user-generated platform" every pet parent gets a chance to participate in providing valuable information based on personal experience, thus making it an unbiased and reliable source of information and interaction for the pet community.