In their own words

“We were thinking about putting one of those really snappy-sounding corporate mission statements here, but we quickly realized that wouldn't really convey what we're all about. What is that? In a word, fun.
Our aim is to create a web site for kids that inspires a sense of imagination, discovery, exploration, and most of all, fun. Frankly, when we took a good look at what was already out there, we felt that kids deserved a lot better. Our hope is that through a commitment to quality storytelling, creative vision, and technological innovation, Dizzywood.com will deliver an outstanding entertainment experience for young people that inspires the imagination in a safe environment. Our goal is to be the most popular web destination for kids in the 8-12 age range. It's a lofty goal, to be sure, but we're all about dreaming big.”

	Why it might be a killer

The site has a very childish yet surprisingly stylish character set. The storyline is at once amusing and smart. There are bright and vivid colors. Kids will get a kick out of it. Besides, this is a big opportunity--this market demographic could end up being very profitable especially with tie ins and fake money.

	Some questions

A better explanation of the features and activities kids can engage in would probably be appreciated by the parents. The target age group—8-12—will probably end up being problematic—do these kids need a social network, will their parents approve? Why such Barbie doll perfect avatars?