www.affinnova.com -Marketing Innovation

Affinova is a technology-driven market research company and the leading provider of innovation system and services. Affinova`s solutions enable marketers to find the best option when it comes to create a new product, reinvigorate an existing brand or develop a marketing plan. Their IDDEA (Interactive Discovery & Design by Evolutionary Algorithms) technology engages consumers to amplify marketers` ideas. It identifies the best possible ideas and draws powerful consumer insight from the evolution process.