The launch of 2Pad comes as a reassurance to online communities and in support of The AD-councils' "Think before you post" campaign that is aimed to increase awareness of the dangers of posting online. Currently, most photo and video online sharing services such as Facebook, MySpace, Flickr and YouTube among others are designed to encourage public access to the media published. With the internet reaching over 60% of households in North America alone, user freedom has been abused by encouraging people to share all their personal media online. Sharing your stuff online can be very fun but also can be extremely dangerous. Your photos and videos can be stolen and used for harmful purposes so its time to make sure that does not happen. In addition, 2pad is an easy-to-use service and is created with an Ajax based web 2.0 user interface.