Whooligan.com - Who's your side?

Whooligan.com is a new global soccer, lifestyle, and multimedia brand created and marketed by web based, user generated content. The company calls this new approach of using viral social media to create a tangible brand on and off the web, the Web 2.0². Whooligan uses the slogan “Who’s your side?” in an attempt to exploit global soccer rivalries and cultural identity. Users have to choose their sides before joining- one of over 3,000 club sides around the globe and one national side.



Once signed up they can share videos and photos with fellow fans, talk trash to rival fans, and participate in forums. Users can spread the content across the internet universe with embed widgets. All content is linked together and searchable through a system of tagging.



Whooligan has two brand channels currently, Whooligear and Whoolihoodz. On the Whooligear users can submit creative designs for supporters of their side or make fun of rival sides. They are encouraged to use the club and national side portals for inspiration.



Each design is put on a sprout widget and can be sent around the internet to gain support. These designs are then voted on by the community and sold. The Whoolihoodz section concentrates on street and freestyle soccer. Users are encouraged to represent their cities and neighborhoods with multimedia posts. Street gear and music will be added to the Whoolihoodz shortly. Future brand channels include Whoolipets (animal related posts), Whoolibabes (girls), Whooliheroes (comics/superheroes), Whooliwood (gossip blog), and Whooliha! (funny content).