Started in 1959, Sea Ray stands as the largest manufacturer of pleasure boats in the world. The family of boats available from Sea Ray encompasses sport boats, sport cruises, sport yachts, and yachts. The site has four sections that give a concise description of the boats available to the customer in each of these categories. There is also a section that goes by the name of “Design Your Next Sea Ray”, which enables the user to customize a Sea Ray boat, complete with a tool for estimating payments and a printable personalized summary. An “Owners Club” is also featured, and members benefit from travel rewards, a magazine, and services such as free towing and a VIP boat show program. Registration can be performed online, by means of entering the hull identification number along with personal particulars. Lastly, Sea Ray wearables are available to be purchased online. These include apparel for men and women, as well as accessories and jewelry.