Faster than calling an information hot line and more personal than using a search engine, QandAs.com gives Internet users the means to ask a specific question, which is then routed to an expert QandAs.com researcher (Specialist) who composes and delivers a direct answer to the question. A majority of the Q&A sessions are then logged on the website where visitors can search and view the knowledge base. Niche "Ask an Expert" sites provide more effective advertising campaigns than standard Q&A sites. They're targeting lucrative niches and building their reference portal with in-depth witty answers from real experts. QandAs.com is also logging answers based on locality. Local search is a significant industry and by answering common questions such as, "How do I transfer a car title in California" they're able to again provide a more effective advertising campaign.