In their own words

Political I.Q. changes the way you search for political news video. Most search tools are limited to searching titles and tags added by other users. Political I.Q. is different. The Political I.Q. video search tool translates video into searchable content, allowing you to both find what you are looking for and to locate the specific place within the video where it happens.
Political I.Q. features the largest collection of syndicated political news video available online with only professionally produced videos from our content partners, elected officials, candidates, parties and special interest groups.

	Why it might be a killer

Political IQ is a one of a kind tool, supported by a media industry that desires greater distribution of digital content, and political stakeholders who desire more efficient and effective use of digital content targeted to voters who are not served by current sites and tools. Political IQ is powered by patent-pending search & relevancy algorithms, to be embedded in thousands of Internet websites and mobile devices, thus accessing large viewership and maximizing advertising opportunities.
Political I.Q. is a video search tool which indexes videos by subject matter content within the video and enables searches of clips or segments, rather than just searching the titles and descriptions like other sites. Comparison, examination and distribution of professional video is now possible.