With today’s fragmented media and marketing landscape, audiences are spending more time reading vertical-interest blogs, interacting on Facebook, attending live and virtual events, posting their photos on Flickr, and sharing their favorite online videos. Everyone is discovering and listening to each other across all types of platforms and media. The questions PodTech ask you are: Are you listening? Are you involved? Social media is more than just a buzzword: it’s a set of tools that allows marketers to participate in the flow of ideas and conversations that are taking place online. Because social media is interactive, it’s about more than just creating great content; it’s also about listening to what people are saying, and sometimes what they aren’t saying. This is the strong advice of a company that works with brands to achieve successful marketing engagement and strategically integrating social media to build better relationships, gain more influence with customers, and learn more about targets. PodTech is about creating video and audio series, accessing communities with online video shows, and planning across social media platform to an only objective: engage your audience.