As a banner exchange network, Player Traffic aims to make offer and demand meet in the simplest way possible: your banner adverts are displayed on other websites, and in return for this favor you display banner adverts for other websites on yours. This means that instead of having to negotiate your deal with hundreds of different sites, Player Traffic makes that for you, plus it provides you with advanced reporting and statistics. The banners are mainly related to arcade games, but despite the fact of its rather limitedness, their exchange ratio is 3:2, that is that for every three clicks a site generates, two new visitors will come to it. Subscribing to Playertraffic is, by the way, absolutely free.