Pioneer Wholesale Co. is a company that deals in wholesale baskets, ceramics, metal containers, and seasonal items. The products on offer are suitable for floral arrangement and home décor, as well as for gifts and presents. Likewise, they are perfect when it comes to decoration for weddings and events. The site is split into two main sections. One is intended for already existing customers, whereas the other is meant for people who are buying at Pioneer Wholesale Co. for the first time. The products and prices featured in each section are exactly the same, and the only difference arises from the fact that the customer area automatically connects the customer with his already existing account upon entering the website. Besides listing all the available categories, the site highlights weekly specials and items that have been newly added to the collection. Sale items are also showcased. A search engine is featured as well.