Goldfish Crackers is one of Pepperidge Farm Foods brands, and since it is a product mainly for kids (crackers are fish-shaped and cheese-flavored), it would seem only sensible for the consumer site to be targeted for younger audiences of up to 10 years of age, approximately. The site is a very cool flash animation staring the brand’s character (a goldfish, of course), and users can become members of a closed community where they don’t get to interact with other people, thus ensuring child safety, but can play several arcade games, upload their drawings and poems, watch inspirational animations on the importance of self-confidence, optimism and other values, plus fun videos featuring the brand’s characters. Offline activities are also available, as users can download Goldfish’s comic books (created by DC), coloring pages and activity sheets.