Pet Ecology is a company that deals in earth-friendly products that are safe not only for pets but for people and the environment as well. The company was started in the year 1996 in order to solve aspects appertaining to general pet healthcare and maintenance, while also dealing with pet waste considerations. Pet Ecology’s flagship product goes by the name of Perfect Litter Alert, and it was created with the purpose of addressing the problems and concerns inherent to clay-based cat litters. The product’s main strength lies in the fact that although it is 70 % lighter than regular litters it can absorb four times more than other cat litters available in the market today. Moreover, the product employs an enzyme that dispenses with cat box odors. Usage guidelines can be found in the section which is entitled “How To Use”, whereas a Frequently Asked Questions page offers additional information such as if Pet Litter Alert is suitable to multiple cats within the same household.