PanaEstate is the first free FSBO website that offers convenient advertising opportunity to real estate vendors, in order to reach the US market through the Internet. PanaEstate offers free service, which includes all aspects of real estate marketing, connecting sellers and buyers. The service helps those who sell their homes alone and also realtors. The website assures Internet appearance categorized by the type of real estate and location, and expanded with photos. Submitting an advertisement takes no more than two minutes, within this time the user has an account that can be modified later. Advertising is bilingual and it contains an ‘autotranslate’ function for those who do not speak English, which forms meaningful English sentences on the basis of the numeric data (size, number of rooms, etc.) typed in by the user. Though advertisement on PanaEstate is free, top positions that enjoy more visitors than standard ads are payable. Such premium positions can be found on the index page and in other important sections. PanaEstate also offers multi-level accounts for real estate agents in return for monthly payment. Packages are formed according to the number of listings and the levels of access. Admin panel allows detailed search and access to statistics with low level realtor or high level executive access.