Nixxie is a different kind of advertising platform. They deploy search technologies to understand the content of web pages much like humans do. This unique ability allows them to provide web pages with keyword advertising directly relating to their content. If you are a publisher you will be able to increase your website's revenues by providing your users with relevant and revenue generative advertising. Nixxie's technology automatically delivers the most appropriate sponsored links, price comparison and auctions listings which are matched to the content of each of your website pages. At the same time, Nixxie is also a very useful tool for advertisers; who will be able to target consumers visiting web pages with advertising that is relevant to their product or service. Consumers are also taken in consideration by Nixxie, as they will be to locate products and services they are looking for in the context of the web page they are visiting instead of surfing around and searching. This kind of services encourage consumption by saving consumers time and businesses money.