Member’s Mark is a purveyor of products that are geared towards infants. The site advertises two different formulas that comply with the requirements of the FDA. These are the Milk Formula and the Gentle Formula (aimed at infants that are experiencing gases or fussiness). Both products can be ordered online, and it is also possible to request free samples. The site provides thorough description of both products (including nutritional information), and comparisons are made with similar baby formulas. Mothers can become members of the Mark’s Mom Rules club, and share photographs and stories with other mothers online. A store locator is provided for shopping convenience, and it is put into practice simply by entering a five digit ZIP code and choosing the desired product from a drop down box. A savings calculator is likewise provided, and it lets prospective buyers compare the amount they can save by using Member’s Mark products.