Mead is one of the US’s top school and office supplies retailers, and this site is part of the firm’s branding effort to position itself as hip and arty stationery line. Thus the site’s target audience is highschoolers, whose attention the brand catches through a nicely designed site in flashy colors and series of arcade games and animations. The site features a users’ area where customers can get discounts and coupons for their purchases, and customize their profiles through several creative templates; sweepstakes and special offers are available during limited times of the year (there will be none until next summer), and can be entered by having a profile in the site. MeadMoneyMadness.com also carries a complete product catalogue in PDF format, plus a list of prizes and winners of past promotions.