As a Unilever brand, Lipton is one of the world’s most important tea household names, so it should not surprise that the site is both as interesting and useful as other belonging to the Unilever network (take a look at Slim-fast.com, also reviewed by Killerstarups.com). The brand positions itself as an energetic and healthy-living product, and thus the site’s flash design is energetic and lively while stressing the importance of antioxidants, decaffeinate drinks and other scientific health-related information. The site also displays a large database of cold and hot recipes, agricultural policies and product history. There is also an online store where users can choose among the several tea flavors, which for the time being can only be shipped in the US. Startlingly, no wholesale shopping is available from the site.