Link Buddies is a basic banner exchange program, and one of the oldest in the net, as it’s been online since 1997. It works just like other banner exchange network: your banner adverts are displayed on other websites, and in return for this favor you display banner adverts for other websites on yours. This means that instead of having to negotiate your deal with hundreds of different sites, Link Buddies does that for you, plus it provides you with advanced reporting and statistics. The banners are standard size 468x60 dealing with no specific topic (no adult content), holding an exchange ratio of 4:3, that is that for every four clicks a site generates, three new visitors will come to it. Subscribing to Link Buddies is, by the way, absolutely free.