Lightningcast.com has developed the market leading software platform for broadband marketing and advertising. This company enables owners and distributors of broadband to maximize their revenue potential by providing content and ad insertion; campaign management and reporting; targeting and auditing; audience measurement and analytics; streaming operations and support; player enhancements; media management; and other enabling technologies. The Lightningcast.com System is a hosted ad insertion, trafficking, scheduling, auditing, and reporting platform used by major media companies including AOL, Microsoft, Disney/ABC, Scripps Networks, MTV and others. Lightningcast.com also offers a variety of branding, publishing, and content tools to help media companies quickly extend their brands. Plus, this company provides real time monitoring and control of revenue-related streaming operations, as to reduce operational cost while enhancing the user's experience.