Lane Frost was born in 1963, and he passed away at the age of 26 in the year 1989. He was a renowned bull rider who lost his life in Cheyenne while riding a bull that was named “Takin’ Care of Business”. A detailed coverage of that fateful day is provided online, and in fact setting the record straight was one of the main objectives of the webmaster, because (as he explains on the website) there were a lot of inaccuracies spread around about the death of Mr. Frost. As a matter of fact, a very thorough FAQ is provided, in order to ensure that visitors will find the answer to every Lane-related question. Lane Frost’s whole life is described online, from his early years to his last days in the world. His rodeo days are lovingly covered as well. The site also offers information on bull riding itself, covering the development of the sport since it first became available, and there is even a link for buying a picture that is entitled “Cowboy Up”, which covers the world of bull riding in great detail.