JosephSt.com is a visual website with a Main street theme. Users can search for what they are looking for and instead of traditional text as a search return, they will find buildings (called storefronts) containing logos as well as a direct link to what they are looking for on the storefront itself.

For less than 31¢ a day, customers (businesses) receive a storefront with their own logo as well as a direct link to their site viewable by either opening a new window or via the mini-browser of the site. The benefit to the customer comes in the form of upcoming regional and national radio and television advertising as well as sponsored events.

Whenever a user is able to find the site, it increases the chances of them not only finding the site of the businesses featured, but experiencing a truly intuitive and elegant way of doing so.

In order to rent a storefront, businesses can visit the site and take a look at the terms of use, press, how to use, and join the site by clicking on the rent a store link located on the bottom of the homepage.