Innotek is a company that specializes in dog products of different denomination. These can be accessed on the company’s website, located at Innotek.net. The available products fall into categories such as “Training”, “Fence Training”, “No Barking” and “Pet Proofing”. Sporting dog systems and accessories are featured as well. It is also possible to browse trough the available items both by category and by behaviour. In most cases, illustrative online video are played whenever the customer selects a product, and they provide a good overview of that particular item. A comparison chart is featured for shopping purposes, while a series of FAQs provide the customer with additional guidance. Other features of the website include a store locator which lets the visitor find both online and store-based vendors, and information on how to become an Innotek retailer is provided as well. A catalog can likewise be procured online, as well as downloadables such as product manuals and troubleshooting guides.