Green Rewards is a loyalty program offering members the opportunity to redeem points earned in areas of everyday life into ecologically considered products, services and experiences that will not compromise the environment. The company has a distinctive green purpose which is to stimulate and reward greener behavior. Green Rewards aims to make consumers aware of the broad range of innovative, stylish and desirable green products, services, experiences, and charity gifts that are available and to encourage consumers to move their shopping onto a greener path. Green Rewards offers a unique and extensive green collection which is available for purchase through the Green Shop on the website. The company recognizes that many consumers will not easily change their shopping habits and through ‘The Shops’ section of the website people are able to purchase from a broad range of high street, specialty stores and on-line retailers such as Marks & Spencer, Evans Cycles, and more. Green Rewards expects that over time consumers will switch their shopping habit to the Green Shop as they become more aware of what is available.