FulcrumGallery.com started off as a demo website for the software company Metaverse Corporation. Its purpose was to be an example of how easily a website could be updated using Metaverse’s content management software. On its launch date the Fulcrum Gallery featured view-only artwork from famous artists. Salvador Dali was the first featured artist on the site. They quickly added a page letting visiting artists know they could submit their own artwork for display on the site. Slowly at first and then more and more frequently, artists started submitting their work. After hearing from several artists that they had received referrals from the site resulting in sales of their work, and hearing from art appreciators that they liked the artwork that was at the site, but were disappointed that there was no way to purchase the work, the site became the e-commerce Fulcrum Gallery and had only a couple hundred pieces of art for sale at first, all original art and most of them oil paintings. Nowadays they offer a selection of over 200,000 works of art, and a range of value added services such as custom framing and canvas transfers.