Boost mobile is in a way like the next generation of eCommerce site, sort of. The site has a clean, sleek, comfortable, interactive and intuitive design that leads the user from one step to the other in order to complete the process of choosing a mobile phone and a service contract that most suits the person, without even knowing they are actually taking decisions. The process is simple as it can possibly get: take a look at the supported phones and their features (super-detail, several perspective-views are available), explore the contract options (prepaid, regular billing, or custom make a plan where you decide how much to pay and which services you get) and find a dealer in your area, plus shopping online is available for selected products and services, like prepaid plans. That’s in regard to eCommerce; since the target age group of this company is 14-34, the community area is really interesting and features interviews with musicians, performers and extreme sport heroes plus exclusive downloadable graphics for your phone. They are timidly starting to explore web 2.0 as a means to stay connected with their community of clients, but for the time being they only have a Facebook profile and are prompting clients to add them as friends, but hopefully there is more to come in this sense.