Boost mobile is in a way like the next generation of eCommerce. The site has a clean, sleek, comfortable, interactive and intuitive design that leads the user from one step to the other in order to complete the process of choosing a mobile phone and a service contract that most suits the person without even knowing they are actually taking decisions. The process is simple as it can possibly get: take a look at the supported phones and their features (super-detail, several perspective-views are available), explore the contract options (prepaid, regular billing, or custom make a plan where you decide how much to pay and which services you get) and make your call. After that you’ll get your phone and be talking right away. Boost mobile, as per their own words in the site, is a US telecommunication brand that targets ages 14-34 of multicultural backgrounds, “street-savvy, irreverent youth who live large, yet hunger for the next level in their lives. Boost Mobile is the premium, youth-focused communications network and instant gateway to opportunities that enables them to boost their lifestyle and status in ways that matter”.