Telling someone you know a person that can help him out, it’s a way of advertising, perhaps the most effective. Every time you refer someone you are promoting his services and it is very probable that person finally hires his services. Bni.com is exactly what it does: refers people. The site’s founder came up with the idea of creating like a community in which each one can offer his services while is promoting someone else’s products or services. It is like having spread several copies of your business cards, because of its repercussion and massive expansion. On the main page of the web site there is a navigator bar containing: BNI news, BNI store, recognition, BNI foundation, etc. Within the store section you can get diverse stuff, such as: books, audio CD’s, promotional items, and much more. If your business is still new and you want to get fast recognition, you should consider joining the world’s largest referral organization: BNI.