Bfgoodrich is a worldwide leader in the tire manufacturing industry, and it specializes in passenger, sport, SUV, truck and off-road tires. This site, which covers mostly the consumer area, includes a variety of special features like the tire selector, which will allow you to get the best tire based on your individual needs, like car model and year; if the site does not find any product that fits your vehicle, it will lead you to another tire company that might have it, like Michelin. However, if you do find the set of tires that’s right for your drive, you can get them from Bfgoodrichtires.com at discounted rates, or find information on your local authorized dealership and go get them directly. After purchasing, you are encouraged to register your new set of tires in order to receive special offers and promotions from Bfgoodrich. Other than these standard features, at this site users can take a look at a large archive of articles and driving literature, multimedia content on driving and racing, plus you can take a look at the news and events section, where you can see what’s new in the automotive industry and product releases.