Basic Golf offers high quality golf apparel that is cutting edge cool, but won't cost you a fortune. This site allows its owners to effectively promote moisture wicking CoolDry shirts while keeping customers entertained using their robust photo gallery and detailed blog. They use SlideShow Pro Director to run the gallery and incorporate videos of their sponsored players into the blog. The target market is 16-34 year old male golfers and the site is designed to grab their attention. They are keeping the cutting edge golf fashion cool while offering customers a very high end product at a much more reasonable price than any of the major manufacturers. This site is helping them to promote their products by grabbing and holding the interest of their target market. With the use of SlideShow Pro Director to run the gallery and videos of their sponsored players in the blog, they're not leaving anything out. BasicGolfCo.com is simple, but interesting and effective. Most other golf apparel sites are either way overdone with too much flash and sound or way underdone. BasicGolfCo.com is clean, simple and really cool.