AdECN is a real-time online advertising automated trading platform for online display advertising. It works much like a stock exchange. A member of the AdECN exchange buys on the exchange for its advertisers and sells on the exchange for its publishers. Advertisers can create campaigns and depending on the campaign level can exclude specific publishers or websites. Publishers can submit websites to the exchange, and also manage which advertisers or which individual ads appear on their sites. Publishers get the highest price, and sell more of their inventory while advertisers know exactly what they are purchasing and pay only what it is worth to them. The site is dedicated to provide liquidity and visibility to their members. One of the main benefits is that they are neutral; meaning that they don't care about who wins or who loses. They also act as the financial clearinghouse, guaranteeing that everyone will get paid for what it has sold.