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    AccredHome.com - Accredited Home Lenders

    AccredHome

    Strangely enough, by visiting this site, you won’t be able to find much information on the loans they provide and make their business of. Let’s see: AccredHome.com belongs to a network of mortgage lenders with affiliates throughout the country, and their site mainly provides information for prospective brokers who want to join the network; they can read about Accredited’s market niche, the different products and services the company has to offer and even find a demo which will walk them through FrontDoor, the proprietary software that enables brokers to manage loans and monitor clients. As is obvious, all this information is highly technical and therefore incomprehensible for those without personal finance background. There’s really nothing wrong with the site, except that the lack of information for clients makes the whole thing look a bit strange. Since we’ve had internet as a way to double check on everything, people have become more independent and whenever a sales person says something, they have the most pervasive inclination to go and check the exact terms of the deal on the company’s website. Exactly what kind of an impression would a person get on a company that does not provide extra information on its site and rather keeps trying to get more and more salespeople to work for them? Lack of support, lack of transparency, lack of sense, and we all know that’s precisely three values that financial companies should avoid, at least if they want to do some business in these days when nosy people want to check what Some Salesperson is saying to them about support and trust.

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11/22/2009
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