Here’s a site that’s really a disappointment in design, but has so many features and caters so effectively for the needs of its target audience that as soon as you’ve browsed around for a bit you forget about the bad design job. Aarpforemost.com is home for Foremost Insurance, and the site deals specifically with mobile homes and motorcycle coverage plans. Extensive information on benefits and liability for the policies, together with safety guidelines can be found on the site, and written in a style that makes it easily understandable, even for those who might not have the faintest background on insurance or even personal finance; users can get an estimate on how much insurance for their mobile home or motorcycle would cost, and use the site to perform a series of transactions, like pay bills, change addresses, or report a claim. As simple as it sounds, those three features are far from being a standard insurance company website capability, so good on the people at Foremost Insurance for taking into account their client’s needs when building the site. The only bit I thought was missing was some further explanation as to what the requirements and steps before getting insured are, because for the time being users can click on a ‘Join AARP’ button and get forwarded to some other site, which might be quick, but also frustrating, as not much explanation on the benefits AARP members get and don’t for their policies.