StreetSize helps people in local communities to help one another by acting as a useful channel of communication within local areas. Users can find other people near them who share their interests, can discuss local issues and can ask for local advice. It's a way to find a running partner, ask to borrow a ladder, or discuss ways to improve the local area. The site's initial user base is in London, England, but is accepting new users from anywhere in the UK or the rest of the world. They've been using the Internet as a powerful tool to keep in touch with people who are far away from us, yet many of us don't know even our nearest neighbors. StreetSize offers a new, straightforward way to harness the Web to create and strengthen local connections. Countless local businesses and public-sector organizations need effective ways to communicate with their local communities (think highly targeted local marketing and community consultation initiatives). They will be willing to pay to use sites like StreetSize to do it. StreetSize has few direct competitors in the UK and is in a good position to become the UK leader in this new field.