101greatgoals.com is the fastest-growing soccer blog on the internet. The website has three main features divided between the 'goals', 'video' and 'blog' pages of the site. Each element has a unique purpose. The 'goals' section offers the most comprehensive web-based soccer results directory, simply indexed, with deep-links to videos of the action. The 'video' page holds all the embedded videos shown on the site. The 'blog' page provides the daily news 'comment & analysis round-up', original commentary on the hot-topics plus additional videos to footage other than goals. 101greatgoals.com fills a void in the soccer website market that was previously untapped by providing the most comprehensive soccer video database on the internet, as well as offering original soccer content, which together commands a following of over 300,000 monthly unique visits. 101greatgoals.com's unique blend of content sets the website apart from the competition. The site's strong identity and reputation stems from the fact that it offers soccer fans a fresh perspective and interaction with the world's most followed sport, while retaining a "fans' perspective" that makes it an easy and user-friendly environment for the audience.