It’s quite interesting to see the plans and schemes that people devise in order to propel a web based initiative into the spotlight. In the case of WabbaDabba, the premise is quite simple: it is a search engine that lets you win prizes according to how much you use it. The more you use it, the more chances you have of receiving a prize. Simple. It must be said that it is a original way of self-promoting a newly-launched search engine, but whether it will pay off and make people choose it over other giants (like the one that starts with a “G” and ends with “oogle”) remains to be seen.

As far as the search engine itself is concerned, it provides a basic set of “Web/images” refinement labels. For its part, it is possible to conduct UK-based searches or searches spanning the web as a whole.

Further features include a blog where the latest news are discussed, as well as links to YouTube videos that showcase acts of kindness carried out by the WabbaDabba mascots (an orange ET lookalike, only taller and with a cuter aspect, and a green little fellow). There is also comprehensive information on how to receive the prizes you happen to win.