It seems like everyone and their uncle are trying to build the ultimate search engine that will finally cut into the absurdly high market share of Google and SearchCloud is another such attempt. The hook used by SearchCloud is providing users with the ability to weight the importance of keywords by changing the size of the fonts. Theoretically, this should allow for more accurate search results and the ability to search within given websites by simply placing the site name in a big font and the topic in a smaller one. While it is a great idea with a lot of potential, testing of the engine brought back very mixed results and the interface is not very well-designed. Searching for “Killerstartups” in a large font and “Cuil” in a smaller one did bring back a number of Killerstartups related pages but none with “Cuil” referenced.