Scienceroll.polymeta.com - A Medical Metasearch Engine

ScienceRoll is a metasearch engine geared for those in the medical community. It consists of several different search engine options along with organizations from which users can pick to conduct their search. Among the medical search engines available are Clinical Trials, eMedicine, PubMed, and WebMD. The organizations include Aids.gov, WHO, and the CDC, among others. You may select all or only a few of the options, depending on your search preference. The number of results are tallied for each option you’ve selected. The top clusters are displayed on the left hand side; each cluster is expandable, revealing more keywords and topics. Additionally, ScienceRoll allows you to filter by file format—PDF or Excel.

“Scienceroll Medical Search is a personalized medical metasearch engine. You can choose the databases you want to search in and exclude any of them to make your search as individualized as possible.”

This is a vertical search engine which makes it easier for the medical community to find the information they need. Its 2.0 approach gives it a modern edge; the interface is uncomplicated, yet flexible.

How will this be advertised? What’s the business model?